SAICA offers three reputable professional accounting and business designations from a foundational to a strategic level of accounting and business competence –

Accounting Technician [AT(SA)], Associate General Accountant [AGA(SA)] and Chartered Accountant [CA(SA)].







Digitisation Is Here And Now

Digitalisation is here and it is integrated into every aspect of our personal lives. As business leaders, the key is to embrace the digital world, then integrate it into our existence. Combining human emotional intelligence with artificial intelligence will enhance and streamline work beyond our imagination It sometimes astounds me that we are heading into…

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Why Every Investor Needs Offshore Exposure in their Portfolio

We are living in a globalised world where money flows freely between countries and where investors have a wider selection of investment options than ever before. That means that a wise investor should not be looking only at one country for returns, but also at the opportunities worldwide. With that in mind, here are a…

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Do Cas(SA) Make Good Entrepreneurs?

The Wits School of Accountancy headed by Professor Nirupa Padia hosted a seminar on 18 September titled ‘The Chartered Accountant as an Entrepreneur’ which explored the skills, training and character traits required by chartered accountants to be successful entrepreneurs. The keynote speaker was Brian Joffe CA(SA), one of South Africa’s greatest entrepreneurs who founded the…

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Does Marketing Deserve Its Budget?

There’s a problem in marketing and it seems to be getting worse: too many marketers have mistaken activity for achievement. Being efficient has triumphed over being effective. Seduced by a host of shiny new tools and techniques, marketing has lost sight of its strategic purpose – to create sales, protect margins, reinforce loyalty − and…

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Cover Story: Tramayne’s Ten Cents’ Worth

Move over, number crunchers. Tomorrow’s CAs(SA) are more concerned with adding value than balancing the books, says Tramayne Monaghan. And he should know – as chief innovation officer of Tencent, he’s a living example of this new breed ‘My mother isn’t actually sure what I do,’ Monaghan laughs. That’s not surprising, given that he describes…

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ASA: Nov 2019 Issue

READ NOW DOWNLOAD Try, Fail, Try Again… We have all heard and read about successful leaders who failed many times before they finally succeeded. Sometimes they may even succeed in a totally different space than the one they had initially aimed for. A success story that has inspired many is our cover profile, Shirley Machaba.…

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