Bruce is a multi-platform award-winning financial journalist. His work on radio, television and in print gives him unique access to South Africa’s biggest power brokers in business and money.
Bruce has been named Financial Journalist of the Year three times in the past decade by independent judges in the annual Sanlam Awards and has received recognition for his work on the economy, companies and personal finance.
Bruce has developed the ability to tell compelling stories about the political economy in a way that is creative and engaging.
He has worked in the highly competitive London radio market and has worked as a foreign correspondent for various global news organizations. He graduated top of his class with a Bachelor of Journalism degree from Rhodes University and has been practicing as a journalist for over two decades. One day he hopes to turn it into a career.
Bruce presents The Money Show on 702 and CapeTalk, has hosted a number of TV shows, and is a Contributing Editor for Financial Mail.
He is also a sought-after public speaker, MC and conference facilitator. His first book, Upside of Down, published by Pan Macmillan reflects the optimistic realism of his popular keynotes. It sold over 10 000 copies and has gone into a second edition which includes content reflecting on the Covid pandemic
BRIEF:
Host of the Money Show on 702 and Cape Talk, Whitfield has won more awards for financial journalism than any other working South African media professional. A celebrated broadcaster, best-selling author and TV presenter, he also is a contributing editor at the Financial Mail.
A sought-after speaker and facilitator, Whitfield removes the jargon from financial speak, makes complex concepts accessible and kickstarts the conversations that’ll help move South Africa forward.