November 2024 Issue
Entrepreneurs play an incredibly important role in our country − more than most South Africans probably even realise − in driving innovation, creating jobs, and fostering economic growth. Researchers have found that not only do SMMEs employ about 60% of the labour force, but they also contribute roughly 34% of GDP.
So first and foremost I’d like to salute every single entrepreneur out there! We have heard that it is extremely tough, with daily challenges right from the start: from trying to obtain sufficient funding to launch your business to managing cash flow and then making sure you pay everyone their salaries each month (sometimes without even being able to pay yourself a decent one). As they say, only an entrepreneur would really understand this, and the true meaning of perseverance too.
