Home Articles CAs(SA) Driving Business Success

CAs(SA) Driving Business Success

Through Ethics and Compliance: The Uber Case Study

Tech-driven disruption is radically transforming industries at a startling pace. Uber stands out as one of the most spectacular examples of this disruption, in which the application of new technology revolutionised the transport industry. Underlying Uber’s stellar success are cultural norms that reflect ethical behaviour and public interest.

‘As we move from an era of growth at all costs to one of responsible growth in a disrupted world, business culture needs to evolve,’ explains Timothy Kiluba, compliance and fraud manager at Uber in Sub-Saharan Africa (SSA). ‘Uber’s cultural norms reflect the best interests of the public and ensure everyone in the company behaves ethically. They take us forward and hold each of us accountable as we continue to change Uber for the better.’