Global technology brand HONOR has made remarkable progress in South Africa in recent years. Focused on innovation within the local smartphone market, the brand’s dedication has been rewarded with substantial results. Consumer, operator, and retail partner trust has driven over 600% sales growth by the end of 2023, establishing HONOR as the fastest-growing smartphone brand in South Africa.
This significant growth underscores HONOR’s rising prominence in the fiercely competitive mobile market.
In line with this meteoric rise, HONOR recently launched HONOR 200 Series, featuring the HONOR 200 and for the first time in the country, the HONOR 200 Pro. These latest models in the esteemed HONOR N Series set a new benchmark in smartphone portrait photography with their studio-level AI Portrait Camera systems, encouraging users to transform everyday moments into timeless portraits.
HONOR has leveraged industry-leading platform-level AI technologies and superior hardware to revolutionize smartphone portrait photography. The HONOR 200 Series, with its Triple 50MP Studio-level AI Portrait Camera, HONOR AI Portrait Engine, and expertise from Studio Harcourt, allows users to capture stunning portraits, setting a new standard in the industry.
Emphasis on AI Innovation
HONOR identifies four layers of AI integration for device manufacturers: the 1st layer encompasses AI-powered cross-OS and cross-device integration, the 2nd layer is AI-driven single-device operating system reconstruction, the 3rd layer refers to on-device AI applications, while the 4th layer is Hybrid AI, combining on-device and cloud-based AI.
Collaborative Efforts with Studio Harcourt
The HONOR 200 Series represents a collaboration between HONOR’s product team and the iconic Parisian Studio Harcourt, resulting in the groundbreaking HONOR AI Portrait Engine. Utilising HONOR’s AI technology, the team replicates Studio Harcourt’s signature lighting and shadow effects, streamlining the two-hour photoshoot process into a few simple steps, enabling users to achieve studio-quality portraits effortlessly.
Advanced Portrait Photography Hardware
The HONOR 200 Series features a robust 50MP Main Portrait Camera, enhancing the portrait photography experience. Additionally, the 50MP Telephoto Camera, equipped with a customized Sony sensor, offers superior light sensing capabilities and exceptional detail, especially with its 2.5X optical zoom, ideal for portrait shots.
The series also includes a 50MP Portrait Selfie Camera that captures subjects with precision, producing well-balanced portraits in various settings. The Automatic FOV Switching feature between 1X and 0.8X makes group selfies effortless.
The AI-enhanced Night Portrait Mode in the HONOR 200 Series balances ambient lighting, ensuring clear, sharp facial details while maintaining the atmospheric glow.
For more information, please visit HONOR at https://www.honor.com/za/phones/honor-200/
