Why AI Will Shift Decision-Making

There is no question that big data and AI will bring about important advances in the realm of management, especially as it relates to being able to make better-informed decisions. But certain types of decisions − particularly those related to strategy, innovation and marketing − will likely continue to require a human who can take a holistic view and make a qualitative judgement based on a personal consideration of the context and facts. In fact, to date, there is no AI technology that is fully able to factor in the emotional, human and political context needed to automate decisions.

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