Artificial intelligence (AI) is here and is changing how we do things. For the entrepreneur, it can mean cutting down time spent on performing tasks like generating sales leads, marketing their businesses, and managing employees.
The past few months have been interesting, as the world is being introduced to more artificial intelligence tools. With experiments being run in different fields − for example the healthcare sector experimenting with AI for the early diagnosis of illnesses such as cancer in order to provide early treatment and smart ICU units to improve hospital care for patients by monitoring their movement and body expressions in order to provide real-time patient support − one may wonder what AI is available for the entrepreneur who is struggling to juggle different hats to run their businesses, and more so, struggling to find time to do everything they need to in a day to make sure their business grow.
Big businesses like Amazon and Netflix are using AI to help provide better, more intelligent and personalised services. They are using these insights to recommend the best products to you and recommend the best film for you, and also find the best times you would normally watch the film. Unfortunately, most SMEs do not have the budgets these businesses have to mine this data. The good news is, that many AI tools are being developed, which is reducing the cost of access for everyone.
There are many AI tools available for entrepreneurs to explore. This can be confusing, but if used smartly, can contribute positively to how you run your business. Let’s take for example: you would like to find sales leads, send cold emails and prepare a presentation for your potential client.
Generate sales leads
You can generate sales leads using Igleads.io, a smart and quick way of finding leads in your industry.
Generate a cold email/call template
There are many GPTs (Generative Pre-trained Transformers) available that you can use to develop various types of cold email/call formats, but you can go ahead and use the most famous that we all know, ChatGPT. You can ask it to type you an email/call template for your type of business, including a call to action. This tool can generate different formats for you, so spend a little more time here refining your question to make your message more personal for your end-user.
Generate virtual presentations, how-tos and demonstrations
Again, there are many tools to choose from, but one can explore DemoCreator. This tool helps you create or narrate how-tos, presentations and demonstrations. This helps you present your business products and services professionally to your potential clients.
To conclude
AI has become an indispensable tool for entrepreneurs in today’s digital age. It can help businesses become more efficient, streamline their operations, and ultimately save time and money. As indicated above, AI can assist with a range of tasks from obtaining sales leads to data analysis for better customer service, and its predictive capabilities can provide insights that were previously unattainable.
However, it’s important to note that many of these AI tools are still in development and one should explore them to find one that best suits one’s business needs. They are also not a replacement for human expertise, and entrepreneurs should not overlook the importance of human intervention − human intuition, creativity, and empathy are still necessary for making critical business decisions and providing personalised customer service. Therefore a successful entrepreneur should strive to strike a balance between the benefits of AI and the need for human input.
Author
Thabelo Raphala CA(SA), Managing Director at MyDough
