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Feature: Failure Needs a New Definition


Nobody enjoys failing. We all want to make a success of our lives, our work and our endeavours. But in recent
years, there’s been an increasing acknowledgment that failure is an integral part of life – it is essential to how we learn and grow. Failure,
thought leaders have mused, means taking risks, which is key to innovation and differentiation. That doesn’t mean, however, that we’ve suddenly changed and we’re all yearning to fail. I’d like to suggest that this is because we tend to think of failure as the opposite of success.

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