In 2021, Jowayne van Wyk CA(SA), a Top 35-under-35 finalist, founded Jowa’s Grill (better known as Jowa’s Spices and Sauces), which has now expanded to Jowa’s Coffee and Jowa’s Nutrition.
Hailing from the small town of Sutherland, Jowayne’s dream has always been to create something unique. He adopted his trademark name, ‘Jowa,’ from his rugby days when he represented the Springbok Under-19s.
Jowa always had a taste for good spices and sauces and decided to launch his very own Jowa’s Spices and Sauces. Within 12 months, more than 31 000 units of his product were sold, and his customers started the hashtag ‘#Thepeoplesspice’ on social media platforms.
To sell his products, Jowayne developed a system called ‘Jowa’s Virtual Ownership’ allowing each owner to have a virtual store and sell the brand to various communities, thereby financially impacting the livelihoods of the store owners for a better future.
Under the Jowa’s brand, Jowayne has recently launched Jowa’s Coffee and Nutrition ranges. The products include coffee beans, plungers and filters for consumers and coffee shops. Because he played SA under-19 rugby, it now also offers Jowa’s Protein (the flagship product), Jowa’s BCAA for recovery, Jowa’s Belly Meltdown for the ladies or gentleman, Jowa’s Slim Cut fat burner for the lean muscle seeker, Jowa’s Pre-workout for an energy kick, and the new kid on the block, Jowa’s Birds and Bees, to spice up your love life.
As part of their giving back initiative, Jowa became involved in fundraising through Jowa’s on Wheels Food Truck to feed the less privileged in impoverished communities.
Jowa’s vision is to create a brand that people from all walks of life want to be associated with. Their mission is to be ‘#thepeoplesspice&sauces’ and for Jowa’s Coffee to be every coffee lover’s coffee of choice.
Jowa’s was awarded a Proudly South African certificate and their products are 100% halaal.
Visit www.jowas.co.za for more information. Follow Jowa’s on social media (Jowa’s on Facebook and Jowayne van Wyk on YouTube).
Stand a chance to win
Three lucky readers stand a chance to win giveaways from Jowa’s: two from Jowa’s Spices and Sauces (All Spices and Sauces) and one from Jowa’s Coffee (250 g coffee beans, a coffee plunger and filter coffee to the value of R250). Please send an email to firstname.lastname@example.org with the subject ‘Jowas’ and include your SAICA number, delivery address and contact numbers.
Samsung Galaxy S22+
Enjoy superior-quality photographs and videos with the new Samsung Galaxy S22+.
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Samsung Galaxy Tab S8 Ultra
With a screen size of 12,5 inches, the Galaxy Tab S8 gives you more space to work and be creative. Write, sketch, doodle or draw all your wildest ideas into reality with the S Pen, with ultra-low latency. A thousand tools in one, the new S Pen gives you an impressive level of control. Let your ideas flow as you write down your ideas instantly with the S Pen, and it will turn your handwriting into text.
If you love to draw or paint, Clip Studio Paint5 was created for you. With its natural brush feel you can bring life to your most imaginative creations.
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Prices range from R29 999. For more information, click here