Fulufhelo Siphuma is an audit manager in banking and capital markets at Ernest & Young and a member of the Institute of Directors in South Africa. She has management experience in various industries ranging from financial services (treasury functions, insurance, investments, and banking and capital markets) to logistics and property management. She is instrumental in generating new business opportunities and building client networks, evidenced by assisting partners in winning proposals.
She is a social entrepreneur and wellness expert who is committed to the UN’s SDGs of quality education and good health and wellbeing (through prevention of non-communicable diseases). She has been named SAICA’s UN SDG Champion (SDG 3: Ensure health and wellbeing) in 2019.
Fulufhelo has various initiatives aimed at attaining SDG 3, such as fitness masterclasses to encourage people to stay healthy. This Golden Key member and thought leader raises awareness through traditional media such as radio/TV talk shows and newspaper articles and shares regular tips on social media platforms with a fitness community of over 67 000 participants.
Fulufhelo Siphuma Fitness currently creates employment for freelancers. Other achievements include winning the people’s choice by getting the most public votes in the USN Face of Fitness and Women’s Health influencer of the month in April 2020. She has contributed to fitness articles for IOL, SAICA and Golden Key.
Fulufhelo is also a sought-after speaker in the business and finance area, having taken part in various panel discussions (including the SAICA Women in Leadership series and the National Vision 2030 summit where she served as moderator and MC).
Being part of a generation that is fostering change for the betterment of our families, communities, cities, country and Africa, she is a task force member of FinBiz2030, an initiative of Oneyoungworld, CAW and SAICA.
She is committed to improving economic emancipation by contributing towards the increase of black chartered accountants in the country and rebuilding the confidence and reputation of the CA profession. She invests in recruiting the youth at universities through SAICA’s drives, where she engages with future business leaders about responsible leadership and promotes the value of theCA(SA) designation.