The sight of kids borrowing shoes from each other in order to go to the rest rooms inspired Tinashe Zano CA(SA) to venture into the footwear space. This entrepreneur was so inspired that he named his brand Nspire.
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At 34 years of age, Tinashe’s goal is to make someone feel that they want to do something, and they can do it − Inspire.
Tinashe shares some of his key lessons and advice as an entrepreneur.
What led you to venture into the footwear industry?
In 2024 there needs to be a shift to build social enterprises and make an impact on the community around us. There has never been a more explosive time in the world for social impact.
The inspiration for my focus on sneakers stems from my experience at a rural primary school where many children lacked shoes. Witnessing them borrowing shoes even for basic needs like using the toilet left a lasting impression. In response, I pledged to make a difference, hence why I started the brand. For every five pairs of shoes we sell, we donate one pair of school shoes (through our giving partner, Samaritan Feet SA).
Tips on starting a business
Passion and purpose − Find a business idea that aligns with your passion and values. Entrepreneurship is a demanding journey, and genuine passion will fuel your perseverance during challenging times.
Problem first ideation − Start your ideation process by identifying a problem, either one you personally face or one that others are willing to pay to solve. Once you have pinpointed the problem, focus on developing a solution that addresses it effectively.
Key business lessons so far
Nspire is currently sold solely on www.nspiresa.com. From this I have learnt one has to master digital marketing: e-commerce success relies heavily on effective digital marketing strategies to drive traffic and sales. Experiment with various channels such as search engine optimisation, pay-per-click advertising, social media marketing, email marketing, and influencer partnerships to find what works best for your business
What to consider when going e-commerce
Platform selection − Select the right e-commerce platform for your business needs. Consider factors such as ease of use, customisation options, scalability, pricing, and integration with other tools and services.
Payment gateways and security − Choose reliable payment gateways that offer secure transactions and support multiple payment methods. Also consider the fee charged and the days it takes for the payment provider to pay your payouts.
Your advice to young people pursuing the CA(SA) journey?
My advice for those pursuing the CA(SA) qualification is to start early and envision how being a CA(SA) can enable them to be ‘difference makers’. Create a roadmap for how the CA(SA) designation can empower you to contribute meaningfully to shaping communities, economies, and society.
How has being a CA(SA) helped you in starting and running your business?
Problem-solving ability − Becoming a CA(SA) equips individuals with diverse skills, including strong problem-solving abilities. This skill has been particularly valuable to me when encountering challenges. I can conduct research and generate a range of potential solutions.
Financial expertise − As a CA(SA), you have a deep understanding of financial principles, accounting standards, and tax regulations.
Analytical skills − As a CA(SA), you possess strong analytical skills allowing you to interpret financial data, identify trends, and make data-driven decisions.
Networking opportunities − The CA(SA) qualification provides access to a vast network of professionals, including fellow CAs(SA), industry leaders and like-minded individuals,
What is your message to young people in Youth Month?
Believe in yourselves, cultivate resilience in the face of challenges, and never underestimate the difference you can make. Embrace diversity, champion inclusivity, and work together to build a future that is equitable, sustainable, and filled with opportunity for all.
Author
Mpho Netshivhambe, Publications Administrator at SAICA
