ASA April 2025

April 2025 Issue

Editorial Being an entrepreneur gives me the idea that it’s probably like jumping off a cliff and having the faith your parachute is going to open − what it really sounds like from hearing the success stories of most is that it often doesn’t open quite as soon as you’d hoped. On the contrary, you…

ASA March 2025 Eds Note

March 2025 Issue

ASA March 2025 Eds Note Editorial This month is bumper-packed with our members who have literally gone out into the vast world and are using their expertise and talents to achieve the most mind-blowing things. With the spotlight on Mandy Muchnick, Chief Revenue Officer at October Health, whose mission is to transform the mental fitness…

Profile: SAICA’s Youth Leadership Summit Awards

Their determination to find a solution to South Africa’s youth unemployment crisis has seen Yeshikah Appavoo and Thashania Perumal recognised at SAICA’s Student Leadership Summit Awards. Youth unemployment in South Africa stands at an alarming 45,5%, sparking a crisis that threatens the country’s stability both economically and politically. While the problem has many roots, Yeshikah…

Profile: Ayesha Ebrahim CA(SA) – A sweet adventure to preserve nature

Returning from Istanbul to South Africa in the wake of the Covid-19 lockdown, Ayesha Ebrahim CA(SA) found herself seeking a meaningful way to connect with nature and explore a new hobby. Ayesha’s time in Istanbul, where she undertook Arabic and Islamic studies, had left her with a deep curiosity about bees and honey as mentioned…

Profile: Miranda Reeder CA(SA) – Décor for Africa and beyond

At 60, Miranda Reeder CA(SA), the founder of NetDécor, exudes a passion for life and business. Recently, she returned from a celebratory trip to Zanzibar with her husband marking a milestone birthday of a close friend. Reflecting on her dynamic career, Miranda’s journey − from a young chartered accountant in the early 1990s to a…

Profile: Madoda Mkhabela CA(SA) – CA(SA) at 42, and it looks like it’s just the beginning!

It’s generally accepted that any dream worth fighting for will involve sacrifice. There will be difficult moments and times when the dream seems infinitely unattainable. Many will stumble after the first obstacle; only a very determined few will doggedly keep on. Madoda Mkhabela, an assistant audit manager at the Auditor-General South Africa (AGSA), fits firmly…

Profile: Kashnee Sewnarain CA(SA) – Spotlight on a passionate CA(SA)

In a world often clouded by cynicism, it’s rare to find those who channel their expertise into genuine, transformative work − especially within the local government sector. Enter Kashnee Sewnarain, a CA(SA) whose dedication to KwaZulu-Natal’s public sector is reshaping the narrative around government service. Beyond financial oversight, Kashnee is a figure of integrity driven…

Cover Story: Funeka Montjane CA(SA) – Defining a new silhouette for leadership

For Funeka Montjane CA(SA), CEO of Personal and Private Banking at Standard Bank, leadership is not just about goals and objectives or even foresight; rather, it’s an experience that, although deeply personal, is all about connection. For most of us, life is a journey that develops organically; one decision giving rise to another. Only a…