VIEWPOINT: CONFIRMATION BIAS
I know I opened a can of worms last month when I said ‘Banting’, so I might as well address a behavioural bias that is well affiliated: confirmation bias. We’ve touched on it before, but time to unpack. It refers to one’s tendency to seek evidence confirming an already held opinion whilst avoiding anything which…









![itc[1]](https://www.accountancysa.org.za/wp-content/uploads/2015/05/itc1.jpg)